Jilianne Roylence Ramilo-Francia, the mompreneur behind Valianne’s Trends, is a professional licensed teacher and creative writer with a deep passion for empowering women.

In 2017, when she became pregnant with her first child, she made a life-changing decision — to step away from her teaching career and fully embrace what she considers her noblest calling: motherhood. Today, she is a proud mom of three beautiful children, all of whom she breastfed. She continues to breastfeed her youngest, living out the very journey that inspires her brand.

Valianne’s Trends started as a simple side hustle for her and her husband. The name itself carries a piece of their story — built from love, partnership, and a shared dream. What began as a small online shop gradually evolved into a growing brand dedicated to serving moms and babies.

In its first year of business, she enrolled in an entrepreneurship program that reshaped their vision and strengthened their foundation. What started as a simple shop gradually evolved into a purpose-driven brand thoughtfully created for moms and babies. As the business grew, so did its mission — expanding beyond personal success to creating meaningful impact for women, families, and society.

Over the years, she has also joined and won several business competitions, milestones that not only affirmed the brand’s vision but also opened doors for growth, innovation, and greater service to the motherhood community.

She believes that everything is from God. She offers this business to our Creator and Heavenly Father who bestow them talents to design, manage, create, and inspire. Valianne's Trends became Mommy Jill's pursuit. Indeed, the brand is made for moms, by a mom.

MISSION

We create affordable, stylish, and quality maternity wear, nursing wear, postpartum apparel and lactation essentials for Filipino moms. Our mission is to empower them to embrace breastfeeding as a natural God-given gift, and regain confidence throughout their new motherhood journey.

VISION

VALIANNE’S TRENDS aims to be a leading brand for Filipino moms looking for maternity, nursing, and postpartum wear. We strive to be the trusted go-to brand of expecting and new mothers across the Philippines, while nurturing a strong and supportive mom community that empowers breastfeeding and puts mothers’ well-being first—so they can better care for their families. As a social enterprise, Valianne’s Trends remains committed to uplifting local workers and supporting their families.